BMW - "MINI vs. Monster"

BSUR Amsterdam

BSUR Amsterdam Amsterdam, Países Bajos

Premios

14993

Marca: BMW
País: Países Bajos

Anunciante: BMW

Título	MINI vs. Monster
Agencia	BSUR Amsterdam
Campaña	MINI vs. Monster
Anunciante	BMW
Marca	BMW
Fecha de primera difusión/publicación	2011 / 1
Sector Empresarial	Automóviles
Sinopsis	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.”
Medio	Televisión y Cine
Banda Sonora	Bleeding Heart
Postproducción	Glassworks
Director creativo	Jason Schragger
Responsable de conceptos / redactor	Gian Carlo Lanfranco
Director artístico	Rolando Cordova
Account Team	Mia Drexl-Schegg
Account Team	Paula Atwell
Account Team	Thijs van Dam
Productor de la agencia	Niko Koot
Productor ejecutivo agencia	Niels Scheide
Planning Supervisor	Jeffre Jackson
Planning Supervisor	Stein Janssen
Productora	Camp David
Realizador	Robert Jitzmark
Productor	Anna Adamson
Productor	Hannah McDonald
Offline Editor	Gregers Falkenberg Dohn
Lead 2D Artist	Morten Vinther
Lead 2D Artist	caio sorrentino
Lead 3D Artist	Markus Lauterbach
Lead 3D Artist	Tim Bolland
Grading	Ben Rogers
3D Production Company	World War Seven
Música	MassiveMusic
Audio Studio	Stopp Sweden
Audio Design	Martin Dahl
Director de proyectos	Cris Kos
Compositor de música	N. Berings
Lyric Writer	N. Berings
Compositor de música	J.A.W. Brouwer
Lyric Writer	J.A.W. Brouwer