Macy's - "Find Your Beautiful, Inside and Out"

BBDO New York

BBDO New York New York, Estados Unidos

11099

Marca: Macy's
País: Estados Unidos

Anunciante: Macy's, Inc.

Título	Find Your Beautiful, Inside and Out
Agencia	BBDO New York
Campaña	Find Your Beautiful, Inside and Out
Anunciante	Macy's, Inc.
Marca	Macy's
Fecha de primera difusión/publicación	2018 / 4
Sector Empresarial	Ropa, moda y calzado
Filosofía	Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence. The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy. The spot ends with the theme of the campaign, “Find your beautiful, inside and out.” Also included is a five-part longer form interview series hosted by writer Heben Nigatu. The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives. The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.
Medio	Televisión
Duración	60 seconds
Director artístico	Sho Matsuzaki
Director ejecutivo de creación	Danilo Boer
Director ejecutivo de creación	Marcos Kotlhar
Responsable de la creación	David Lubars
Responsable de la creación	Greg Hahn
Productor ejecutivo	James Young
Account Manager	Justin Perrelli
Content Manager	Lucy Bennett
Designer	Michele Angelo
Planning Director	Yin Chung
Director	Corey Cirillo
Assistant Account Executive	Maddy Bell
Business Affairs Manager	Heather Weissman
Music Producer	Julia Millson
Communications Planner	Julie Naidu
Production Services Director	Jessica Nugent
Director de proyectos	Noreen Masih
Production Company	BBDO Studios
Executive Producer	Traci Carlson
Executive Producer	Richard Peete
Director	Eli Born
Director	Lizzy Sanford
DOP	Eli Born
Responsable de la producción	Michael Gentile
Line Producer	William Crouse
Montaje	BBDO Studios
Editor	Ed Yonaitis
Montador	Ryan Dickie
Edit Assistant	Carlos Perez
Edit Assistant	Jasmine McCullough
Producer	Tyler Byrne
Colour Producer	James Reyes
Colour Producer	Jay Tilin
Colour Company	Goldcrest Films
Audio Post Production	Fall on Your Sword
Sound Mix	Tommy Stang
Colourist	Nat Jencks