James Young
Executive Producer Digital at Sony Ericsson
London, Reino Unido
TítuloChange the Course of History
Agencia
Campaña Change the Course of History
Anunciante The International Rescue Committee
Marca IRC/ Getty Images
PostedFebrero 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date.
Medio Web Film
Director ejecutivo de creación
Director creativo
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Responsable de conceptos / redactor
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Productor ejecutivo
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Agency Account Team
Agency Account Team
Agency Account Team
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