|Título||Change the Course of History|
|Agencia||BBDO New York|
|Campaña||Change the Course of History|
|Anunciante||The International Rescue Committee|
|Marca||IRC/ Getty Images|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Sinopsis||Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date.|
|Director ejecutivo de creación||Tom Markham|
|Director creativo||Bart Mol|
|Director creativo||Pol Hoenderboom|
|Director artístico||Christopher Jindo Kim|
|Responsable de conceptos / redactor||Bree Feibischoff|
|Productor ejecutivo||James Young|
|Art Producer||Lizzy Lehn|
|Agency Account Team||Evan Duck|
|Agency Account Team||Logan Hoffman|
|Agency Account Team||Shahnaz Shroff|
|Agency Account Team||Berta Terés|
|Sound Designer||Henry Cho|
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