| Título | Couch Converter |
| Agencia | Ogilvy Paris |
| Campaña | Couch Converter |
| Anunciante | Nestlé Waters |
| Marca | Vittel |
| Posted | Junio 2014 |
| Sector Empresarial | Aguas minerales y con gas |
| Filosofía | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Chris Garbutt |
| Director creativo | Thierry Chiumino |
| Director creativo | Fred Levron |
| Director artístico | Chris Rowson |
| Director artístico | Bruno Bicalho Carvalhaes |
| Responsable de conceptos / redactor | Antoine Gauquelin |
| Productor | Antoine Bagot |
| Director de cuentas | Antoine Petit |
| Ejecutivo de cuentas | Jane Crobeddu |
| Planificador estratégico | Ivan Pejcic |
| Productora | Fighting Fish |
| Empresa de creación sonora | Comptoir Du Son Et Des Images |
| Director de publicidad | Muriel Koch |
| Director de publicidad | Maud Ampollini |
| Director de publicidad | Guillaume Gachet |
| Director de publicidad | Marie Cécile Pelle Lancien |
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