Antoine Bagot
Producer at Wanda Paris
Paris, Francia
TítuloThe Screen Jacket by Lenovo
Campaña The Screen Jacket
Anunciante Lenovo
Marca Lenovo
Fecha de primera difusión/publicación
Sector Empresarial Ordenadores personales, organizadores personales (PDAs) y calculadoras
Sinopsis What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to?
So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. 
Medio Product Design/Development
Mercado Francia
Director ejecutivo de creación
Director creativo
Director artístico
Responsable de conceptos / redactor
Head of Integrated Production
Integrated Producer
Integrated Producer
Director de cuentas
Responsable de cuentas de agencia
Marketing Director Lenovo, Europe

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