| Título | Tomato |
| Agencia | McCann Spain |
| Campaña | Tomato |
| Anunciante | Aldi |
| Marca | ALDI |
| Posted | Junio 2018 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | This campaign used the press in an innovative way to refresh a media that many advertisers consider old-fashioned. Aldi supermarkets and the agency worked with the newspaper to shoot fresh products wrapped in a page that was just about to go to press. Because time was of an essence, the shoot was done on location at the paper. When the paper came out, readers saw an ad showing Aldi's fresh products wrapped in the page just to the left. |
| Medio | Prensa y publicaciones |
| Duración | |
| Responsable de la creación | Monica Moro |
| General Creative Director | Marta Lluciá |
| Director ejecutivo de creación | Jon Lavin |
| Director ejecutivo de creación | Raquel Martínez |
| Director ejecutivo de creación | maite carrillo |
| Director creativo | Fernando Cerezo |
| Director creativo | Jaume Rufach |
| Director creativo | Eduard Cubel |
| Responsable de conceptos / redactor | Monica Moro |
| Responsable de conceptos / redactor | Jon Lavin |
| Director artístico | Fernando Cerezo |
| Director artístico | Max Gener |
| Fotógrafo | Pere Pascual |
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