Título | Save your ears |
Brief | With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time. |
Agencia | BBDO Ukraine |
Campaña | Save your ears |
Anunciante | Bolt |
Marca | Bolt |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Interactive Outdoor Experience |
Duración | |
Chief Executive Officer (CEO) | V...or I...ov Sólo para suscriptores |
Director ejecutivo de creación | A..e J...b Sólo para suscriptores |
Director creativo | D...s Kel......nko Sólo para suscriptores |
Jefe del grupo de creación | D..a K...ka Sólo para suscriptores |
Director artístico | O..h Pr....pa Sólo para suscriptores |
Director artístico | P...o Meln.........henko Sólo para suscriptores |
Diseñador gráfico | St.....av N....ov Sólo para suscriptores |
Diseñador gráfico | An.....iia Z....yk Sólo para suscriptores |
Productor de la productora | Al.....dra G...ai Sólo para suscriptores |
DIRECTOR DE SERVICIO AL CLIENTE | I...a Dan......aya Sólo para suscriptores |
Director de cuentas | H...na So....ka Sólo para suscriptores |
Diseñador gráfico | A....ii Ar....ev Sólo para suscriptores |
New Business Manager | E...a Kr.....va Sólo para suscriptores |