|Título||Save your ears|
|Brief||With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time.|
|Campaña||Save your ears|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Transportes, viajes y turismo|
|Sinopsis||In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, we created a song that people just can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.|
|Medio||Interactive Outdoor Experience|
|Chief Executive Officer (CEO)||Victor Ishkov|
|Director ejecutivo de creación||Anze Jereb|
|Director creativo||Denis Keleberdenko|
|Jefe del grupo de creación||Dima Kishka|
|Director artístico||Oleh Prystupa|
|Director artístico||Pavlo Melnyk-Krysachenko|
|Diseñador gráfico||Stanislav Nizamov|
|Diseñador gráfico||Anastasiia Zhytnyk|
|Productor de la productora||Alexsandra Guliai|
|DIRECTOR DE SERVICIO AL CLIENTE||Irina Danilevskaya|
|Director de cuentas||Halyna Sokulska|
|Diseñador gráfico||Arsenii Artemiev|
|New Business Manager||Elena Kravtsova|
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