Título | Share Share your Buy |
Brief | 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks. |
Agencia | HeimatTBWA\ |
Campaña | Share Share your Buy |
Anunciante | Share Foods GmbH |
Marca | Share Foods Water, Musli Bars, Soap |
Posted | Noviembre 2018 |
Sector Empresarial | Comida |
Sinopsis | Share offers products that satisfy our basic needs: Food, Water, Hygiene. |
Medio | Case Study |
Director creativo | Arne Stach |
Director creativo | Malte Bülskämper |
Director creativo | Philipp Gloyer |
Responsable de conceptos / redactor | Timo Fiebig |
Responsable de conceptos / redactor | Morgan-Lee Wagner |
Director artístico | Svenja Jelen |
Director artístico | Michail Paderin |
Director artístico | Marco Russo |
Director artístico | Esra Gülmen |
Productora | ARRI Media |
Productor de la agencia | Carola Storto |
Productor de la agencia | Chris Gerlach |
Responsable de la creación | Guido Heffels |
Responsable de la creación | Matthias Storath |
Responsable de cuentas de agencia | Christina Mueller |
Responsable de cuentas de agencia | Sophia Block |
Agency Account Manager | Stella Jonsdottir |
Account Supervisor | Matthias von Bechtolsheim |
Planificador estratégico | Andreas Mengele |
Strategic Planner | Sven Koesling |
Strategic Planner | David Heße |
Strategic Planner | Alex O |
Director de publicidad | Tobias Reiner |
Director de publicidad | Dr. Sebastian Stricker |
Diseñador | Dara Toh |
Diseñador | Marcel Frömming |
Digital Planner | Toby McDonald |
Montador | Marco Thau |
Montador | Jonas Schubert |
Social Media Director | Florian Hoffmann |
Social Media Manager | Livia von der Heide |
Social Media Manager | Patrick Reichboth |
Social Media Manager | Jacqueline Van Dongen |
Social Media Manager | Theresa Wlokka |