Sébastien Boutebel
Creative Director / Creative at McCann
Paris, Francia
TítuloStreet-vet
Agencia
Campaña Street-vet
Anunciante Nestlé Purina PetCare
Marca Purina
PostedJunio 2019
Sector Empresarial Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Sinopsis Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet.
Medio Case Study
Duración
Productora
Director ejecutivo de creación
President
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Chief Executive Officer (CEO)
Business Leader
Deputy General Manager in charge of Strategy
Planificador estratégico
Motion Design Lead
Motion Designer
Motion Designer
Realizador
Responsable de la producción
Agency TV Producer
Agency TV Producer
Post-production Producer
Assistant Producer
Assistant Producer
Productor de sonido
Realizador
Productor ejecutivo
Productor delegado
Productora
Post-production Producer
Producción de sonido The Hot Line
Productor de sonido
Sound Engineer

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