Fred Saldanha

Fred Saldanha

Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Estados Unidos


With a 30-year career in advertising, what Fred always feared was to settle into a comfort zone.

Throughout these years he has worked in distinct markets such as Lisbon, London, São Paulo, New York and Boston. From a copywriter to a creative leader, from a marketing manager to a co-founder of a startup, he has always sought a place where he could work with brands he loves, and with people he admires.

He has collected more than 40 Cannes Lions for brands like Coca-Cola, Sprite, Unicef, Motorola, Forbes, Hellman's and Fiat, among other awards like D&AD, Webbys, LIA, One Show and Clio.

He has been a jury in the most recognized advertising festivals, such as Cannes, One Show, D&AD and, in 2015, he was named one of the '30 most creative people in advertising by Business Insider.


Global Chief Creative Officer, Colgate-Palmolive
New York, Estados Unidos
September 2019 - Presente (1 año 1 mes)
Chief Creative Officer
São Paulo, Brasil
2012 - Presente (8 años 9 meses)
Clients: Samsung, SKY, Fiat, Jeep, Nivea, Banco do Brasil, Sadia, Comfort.
Executive Creative Director
Boston, Estados Unidos
March 2018 - September 2019 (1 año 6 meses)
Clients: Barclays, PUR, Carl's Jr., Purdue Global, Hilton
Executive Creative Director
Brooklyn, Estados Unidos
2016 - 2018 (2 años)
Clients: Google, Anheuser-Busch Inbev, Nokia, NBC, Fiat Chrysler Automobiles.
Chief Creative Officer Americas
New York, Estados Unidos
2015 - 2016 (1 año)
Clients: NBC, Royal Caribbean.
Executive Creative Director
São Paulo, Brasil
2008 - 2013 (5 años)
Executive Creative Director (Sep 2010 – Aug 2013)
Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.

Creative Director (Mar 2008 – Sep 2010)
Clients: Motorola, Unilever, Dove, Intimus, Huggies.
Creative Head
São Paulo, Brasil
August 2006 - February 2008 (1 año 6 meses)
Clients: Bohemia, Itaú, Honda, Telefonica, MASP.
Freelance Senior Copywriter
London, Reino Unido
May 2007 - November 2007 (6 meses)
Client: Nokia
Executive Creative Director
Lisboa, Portugal
2003 - 2006 (3 años)
Clients: P&G, SEAT, CTT, Sony, Staples.
Creative Director & Partner
FCB Lisbon
Lisbon, Portugal
1998 - 2002 (4 años)
Clients: Parmalat, TMN, Portugal Telecom, Diário de Notícias, Jeep, Ministério da Cultura.
Young & Rubicam
1991 - 1995 (4 años)
Clients: Piaggio, RTP, Banco Espírito Santo, Telecel, Jornal Expresso, Ministério do Comércio e Turismo.


Communication and Media Studies

1990 - 1993 (3 años)

Other professional activities

Help To Dress

Co Founder
2015 - Presente (5 años 9 meses)
Start up São Paulo, Brazil

PHNX Tribute, Paris

Awards Jury Member

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