| Título | Donate For Children |
| Agencia | . |
| Campaña | Donate Your Fame |
| Anunciante | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| Marca | GRAACC |
| Posted | Junio 2012 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | How 10 children got 24 million fans in one day? On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles with thousands of followers. Each kid took over 1 celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. The children’s tweets impacted 24 million users – same number as Lady Gaga’s followers. This is the most successful fundraising digital campaign in the history of GRAACC. |
| Medio | Case Study |
| Director artístico | Joao Lovise |
| Director artístico | Bernardo Correa |
| Director artístico | Igor Balero |
| Director artístico | Fernando Passos |
| Responsable de conceptos / redactor | Claudia Pimenta |
| Responsable de conceptos / redactor | Flavio Tamashiro |
| Responsable de conceptos / redactor | Nicolas Vendramini |
| Director creativo | Reinaldo Cesar |
| Director creativo | Alexandre Ravagnani |
| Director creativo | Marcos Ribeiro |
| Director ejecutivo de creación | Fred Saldanha |
| Responsable de la creación | Anselmo Ramos |
| Director ejecutivo de creación | Claudio Lima |
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