| Título | Safety Wi-Fi |
| Agencia | Leo Burnett Tailor Made |
| Campaña | Safety Wi-Fi |
| Anunciante | Fiat |
| Marca | Fiat |
| Fecha de primera difusión/publicación | 2015 / 5 |
| Sector Empresarial | Otros |
| Sinopsis | Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015. |
| Medio | Case Study |
| Duración | |
| Mercado | Brasil |
| Responsable de cuentas de agencia | Cíntia Mourão |
| Responsable de cuentas de agencia | Eduardo Crepaldi |
| Responsable de cuentas de agencia | Caio Perez |
| Director creativo | Eduardo Battiston |
| Planning Team | Tiago Lara |
| Planning Team | Rafael Camilo |
| Planning Team | Marco Farah |
| Director ejecutivo de creación | Marcelo Reis |
| Director creativo | Márcio Juniot |
| Director creativo | Pedro Utzeri |
| Director artístico | Vitor Menezes |
| Producer de gráfica | Zezinho Lima |
| Producer de gráfica | Rodrigo Lima |
| Producer de gráfica | Ricardo Sotelo |
| Producer de gráfica | Rosilene Ribeiro |
| Responsable de conceptos / redactor | Alexandre Freire |
| MOTION DESIGN | Christian Balzano |
| Media Manager | Fernando Salles |
| Media Manager | Daniela Franco |
| Media Manager | Paulo Pereira |
| Media Manager | Fernando Bombonatti |
| Media Manager | Nathalia Si |
| Responsable de la creación | Fred Saldanha |
| Director artístico | Maicon Pinheiro |
| Director creativo | Marcelo Bruzzesi |
| Montador | Paulo Staliano |
| Responsable de conceptos / redactor | Pedro Furtado |
| Producción de sonido | Wilson Simoninha |
| Producción de sonido | Jair Oliveira |
| Producción de sonido | Rodrigo Monteiro |
| Producción de sonido | Pedro Caldas |
| Producción de sonido | Dionisio Dazul |
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