Título | The teacher |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
Agencia | Buzzman |
Campaña | AVERAGE |
Anunciante | Boursorama |
Marca | BOURSORAMA BANK |
Posted | Noviembre 2017 |
Sector Empresarial | Banca, finanzas, legislación y seguros |
Sinopsis | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
Medio | Televisión |
Productora | Iconoclast |
Director ejecutivo de creación | Georges Mohammed-Chérif |
Managing Director | Julien Levilain |
Director artístico | Mickael Krikorian |
Director artístico | Victor Sidoroff |
Responsable de conceptos / redactor | Victor Sidoroff |
Responsable de conceptos / redactor | Mickael Krikorian |
Director de cuentas | Bénédicte Muller |
Director de cuentas | Laura Quiles |
Ejecutivo de cuentas | Marie Henaff |
Ejecutivo de cuentas | Lola Pegoraro |
Strategy/Planning | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
Realizador | Adrien Armanet |
Productor | Charlotte Marmion |
Postproducción | Laura Roddier |