Robyn Freye

Robyn Freye

Chief Growth Officer, North America at Stagwell
New York, Estados Unidos

Sumario

WHO I AM:
Energetic, charismatic and effective marketer with a proven track record of leading accounts and business development for agencies.

WHAT I DO:
Connect the dots between brands and agencies: I manage and direct accounts, business development efforts and internal teams. I do this through a combination of marketing, prospecting, identification of strategic opportunities and partnerships, and by crafting highly successful marketing campaigns that win awards, dazzle clients, attract and convert customers.

EXPERIENCE & VALUE:
Management and leadership: Director and team leader on selected strategic & multi-service clients. Responsible for account growth, nurturing, P&L management,
and internal business development team management.

15 years of agency experience in marketing, account direction and business development,
working with Fortune 500 clients who demand creativity and constant innovation to stay at the top of the pack. Key verticals include: CPG, technology,hospitality, retail, B2B, and financial.

Proven track record of account growth and new business wins. Recognized for strong work ethic and creativity, fostering collaborative working relationships
with clients, colleagues, and agency partners.

MISSION & VALUE:
To connect the dots between agencies and brands, so that both partners are making money and having fun while doing so. I believe in smart, respectful, and wickedly clever marketing that invites love, ignites passion and drives action.

SPECIAL SKILLS:
Doing business on Southwest Airlines. Solving the Rubik’s cube.

ON A PERSONAL NOTE:
Dynamic, charismatic presenter. (Loves public speaking.) Incorrigible and excited traveler. Loyal. Always curious. Sense of humor. A genuine love of the world and an open mind. I play well with others and want to do the best work I can for my team and the company I work for.

Positions

Chief Growth Officer, North America
New York, Estados Unidos
December 2021 - Presente (3 años)
VP Managing Director, Business Development
R/GA
Estados Unidos
October 2013 - October 2016 (3 años)
Vice President, Marketing
Digitaria, a JWT Company
January 2013 - November 2013 (10 meses)
Director of Business Development
Pereira & O'Dell
September 2010 - February 2013 (2 años 5 meses)
• Responsible for business development initiatives for the agency. (Prospecting to close)
• In conjunction with a team, development of campaigns for fortune 100 clients during the pitch process.
• Development and management of agency relationships with global search consultants.
• Management of cross-functional resources for multiple projects running simultaneously.
• Responsible for budget creation and contract negotiations.
• Manage RFP and pitch process from start to finish.
• Development of strategic partnerships
Director of Partnerships
San Francisco, Estados Unidos
July 2010 - November 2010 (4 meses)
Director of Account and leader of all Business Development initiatives for a recently launched agency within the Grupo ABC network
Director of Business Development
San Diego, Estados Unidos
January 2007 - July 2010 (3 años 6 meses)
Marketing Manager
San Diego, Estados Unidos
March 2004 - January 2007 (2 años 10 meses)
Account Executive
San Diego Business Journal
July 2001 - March 2004 (2 años 8 meses)

Formación

Bachelor of Arts, Communication

1997 - Presente (27 años 11 meses)

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