Mc Drive - " #McDriveKing"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

12408

Título	#McDriveKing
Agencia	TBWA\PARIS
Campaña	The Directional billboard
Anunciante	McDonald's
Marca	Mc Drive
Fecha de primera difusión/publicación	2016 / 2
Sector Empresarial	Restaurantes y comida rápida
Filosofía	McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset.
Medio	Interactivo
Duración	62 seconds
Mercado	Francia
Productora	\ELSE
Marketing Director	José Jacinto
Supervisor depublicidad	Bérangère Dubuc
Director ejecutivo de creación	Benjamin Marchal
Director ejecutivo de creación	Faustin Claverie
Director artístico	Philippe Taroux
Responsable de conceptos / redactor	Benoit Leroux
General Manager	Luc Bourgery
Director de cuentas	Matthéo Pressmar
Ejecutivo de cuentas	Gaël D
Productor de la productora	Maxime Boiron
Productor de la productora	Jennifer Bauche
Jefe de decorados	Eddy Penot
Realizador	Olivier Corre
Fotógrafo	Yoann Stoeckel