Título | Love Today For A Better Tomorrow |
Agencia | Supermoon |
Campaña | Love Today For A Better Tomorrow |
Anunciante | Honest Company |
Marca | Honest Company |
Fecha de primera difusión/publicación | 2016 / 9 |
Sector Empresarial | Comercios de proximidad, tiendas especializadas |
Filosofía | The Honest Company has created a limited-edition line of election-themed diapers to bring some fun to what has been a heated election season. The diapers, which feature red elephants and blue donkeys, “were inspired by all of the little ones out there who were born not to see red or blue, but simply to love," according to The Honest Company's co-founder Jessica Alba. In a spot created by Supermoon, babies wearing the diapers are seen playing and dancing amongst a sea of stuffed animal donkeys and elephants while the song 'Why Can't We Be Friends' by War plays in the background. |
Medio | Televisión y Cine |
Duración | |
Director ejecutivo de creación | David DeRoma |
Director creativo | David Blacker |
Director creativo | Meghan DeRoma |
Director artístico | Andrew Kapamajian |
Director artístico | Max Hendron |
Responsable de conceptos / redactor | Jeff Kwiatek |
Productor | Elizabeth Giersbrook |
Director de cuentas | Nicole Rowett |
Director de cuentas | Mary Kedzior |
Partner | Amir Haque |
Managing Partner | Kyle Acquistapace |
Head of Strategy | Jill Burgeson |
Business Affairs Manager | Carianne Humpal |
Productora | Imaginary Forces |
Realizador | Karin Fong |
Director de fotografía | Jeremiah Pitman |
Productor ejecutivo | Ben Apley |
Productor | Carl Hampe |
Director de producción | Tammy Kohan |
Diseñador | Wes Yang |
Animator | Craig Tozzi |