Guy Bradbury
Creative Partner at M&C Saatchi
London, United Kingdom, Reino Unido
TítuloDon’t Forget to Seize the Day
Agencia
Campaña Don’t Forget to Remember
Anunciante Remember A Charity Week
Marca Remember A Charity Week
Fecha de primera difusión/publicación 2016 / 9
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Filosofía Atomic and Aardman have created a series of short films encouraging people to talk about life and death in a positive way. People don’t like to talk about death, so the campaign seeks to encourage people to enjoy living and share words of wisdom to ‘pass on something legendary’. The films will run online, on the websites of Remember A Charity’s 160 member charities, social media and will be supported by eye-catching static out-of-home ads. 
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