Alexey Fadeev
Creative Director at Advertising Group Depot WPF
Moskva, Rusia
TítuloKARAT: long history – short story
BriefWhen Moscow cheese factory Karat undertook the first rebranding in its century-long history, it redesigned products that were familiar to every Russian. The new version retained only the colour codes of different cheese types. An extremely complex design system evolved into simple iconic signs inspired by the Soviet suprematist art movement of the early 20th century. It’s a modern approach to retro heritage.
Agencia
Campaña KARAT
Anunciante Karat
Marca Karat
PostedNoviembre 2016
Sector Empresarial Comida
Sinopsis ‘Karat’ processed cheese is familiar to every Russian, since this legendary product has been produced since 1934
Problema Moscow cheese factory ‘Karat’ held the first rebranding during its century-long history and redesigned its products, familiar to every Russian.

The new version of ‘Karat’ abandoned old design and retained only the recognizable color codes of different cheese types. An extremely complex design system turned into of simple iconic signs inspired by Soviet Suprematism of the beginning of the 20th century.

It's a modern approach to retro heritage.
Medio Packaging, marcas y diseño
Director creativo
Responsable de conceptos / redactor
Director artístico
Illustrator
Diseñador gráfico

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