|Título||KARAT: long history – short story|
|Brief||When Moscow cheese factory Karat undertook the first rebranding in its century-long history, it redesigned products that were familiar to every Russian. The new version retained only the colour codes of different cheese types. An extremely complex design system evolved into simple iconic signs inspired by the Soviet suprematist art movement of the early 20th century. It’s a modern approach to retro heritage.|
|Agencia||Advertising Group Depot WPF|
|Sinopsis||‘Karat’ processed cheese is familiar to every Russian, since this legendary product has been produced since 1934|
|Problema|| Moscow cheese factory ‘Karat’ held the first rebranding during its century-long history and redesigned its products, familiar to every Russian.|
The new version of ‘Karat’ abandoned old design and retained only the recognizable color codes of different cheese types. An extremely complex design system turned into of simple iconic signs inspired by Soviet Suprematism of the beginning of the 20th century.
It's a modern approach to retro heritage.
|Medio||Packaging, marcas y diseño|
|Director creativo||Alexey Fadeev|
|Responsable de conceptos / redactor||Fara Kuchkarov|
|Director artístico||Nikita Ivanov|
|Diseñador gráfico||Nikita Ivanov|
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