Harriet Knight

Harriet Knight

Head Of Account Management at Pablo London
London, Reino Unido

Sumario

Previously an M&A Investment Banker, Harriet has been in the Marketing industry for over 10 years. She learnt her craft working on retail with B&Q and since then, she has gone on to work with Costa at Karmarama as well as Debenhams, Rimmel, Royal Caribbean International and J&J (leading the Calpol, Listerine, Sudafed and OTC medicine businesses) at JWT. Having studied in Singapore and worked in the USA, Harriet has a wealth of international experience across J&J, Royal Caribbean International, Rimmel, Costa Coffee and most notably running the global Dove account for the last four years. During this time she helped double the Dove India business. She is a champion of integration and creating topical talked about work and recognises the power of a distinctive brand world. Harriet joined Pablo in 2018 to head up the Account Management department as well as run NHSBT and Holland & Barrett, where she spearheaded the development of the Me.No.Pause campaign.

Positions

Head Of Account Management
London, Reino Unido
October 2018 - Presente (6 años 2 meses)
Global Business Director
Ogilvy London
London, Reino Unido
2015 - 2018 (3 años)
Business Director leading origination of multichannel campaigns across Dove Innovation (Baby Dove and Dove Facial Cleansing) & Dove Bar globally. Core focus on the USA, India, South East Asia and LATAM.

Nominated member of the Ogilvy Group Sideboard - a Junior Board set up in 2016 reporting to the Heads of Office and UK Group CEO, Annette King.

Ogilvy & Mather Advertising Account Manager Guardian - Responsible for over 30 Account Managers across O&M providing one to one support, coaching and mentoring as well as resourcing requirements
Senior Account Director
London, Reino Unido
2012 - 2015 (3 años)
Senior Account Director Jan 2013 – Feb 2015
Account Director on B&Q & Costa Coffee. Responsible for managing a large team and leading brand campaign development as well as the communication strategy.

New Business/Marketing Jun 2012 – Dec 2012
Responsible for New Business and Marketing across Karmarama and Karma Comms Production Agency, Kream. Also retain a role in Account Management across clients such as L'Oreal.
Account Director
London, Reino Unido
2008 - 2012 (4 años)
Account Director 2011 – 2012
Account Director across the Calpol and Listerine EMEA Accounts.
Hold a close working relationship with a range of clients and lead creative generation, client presentations and production. On international business, responsibilities extend to management of the Global JWT and client networks. Competent at managing the account finances and fee proposals.
Responsible for managing delivery on high profile campaigns that have Global reach, often dealing with production budgets of £100k - £400k.
Competent in digital campaign delivery after managing Calpol's first foray into Social Media. The campaign saw Calpol build a community of 170,000 mums in less than 1 month – making it now the largest medicine brand on Facebook.

Other projects include a Listerine brand campaign which was awarded 3 Cannes Bronze Lions in 2011, plus several new product launches across J&J – encompassing TV, Outdoor, Press, Digital, POS.

Account Manager Dec 2009 – 2011
Account Manager across Johnson & Johnson, Rimmel London and Wilkinson Sword. Experience includes overseeing the launch of Rimmel London Glam’Eyes Eye Shadows (a 360 degree campaign that spans TV, Press, POS and digital), London Fashion Week online campaign (a series of films produced and released within 12 hours during each day of LFW), various TV and print campaigns with Sophie Ellis-Bextor, Georgia Jagger and Kate Moss.
Main point of contact for European and UK clients across Benylin, Sudafed, Benadryl and Listerine. Recently managed NPD launch TVC campaigns across these brands for multiple markets.

Account Executive Sep 2008 – Dec 2009
Account Executive on B&Q, Debenhams and Royal Caribbean International.
Role entailed client liaison, regulatory approvals, production, project management and playouts.
Extensive production experience acquired through working on a fast paced retail client. Often required to turn around ATL executions on a short timeline and meet deadlines simultaneously.
Part of the winning pitch teams for Debenhams and Rimmel London - developing new brand campaigns post-pitch
Account Management Intern
Global
October 2007 - November 2007 (1 mes)
Work placement on Allied Bakeries, Kronenbourg and RBS, plus various projects for Talk PR.

Account Management/Planning Intern
London, Reino Unido
September 2007 - October 2007 (1 mes)
Work placement focusing primarily on the Clarks shoes account.

Formación

BSc (Hons) Business Administration (GradeFirst Class)

2003 - 2007 (4 años)
Activities: Publicity Officer for Management Society Fresher's Week Rep Deloitte prize for Best BBA Student in Accounting & Finance (highest mark in final year units) International Exchange Programme at Singapore Management University, August 2006 – January 2007

A Level/ AS Level

1996 - 2003 (7 años)

Other professional activities

The Marketing Academy

Marketing Academy 2014 Scholar
2014 - 2015 (1 año)
Selected as one of thirty marketing leaders of the future to receive a year's scholarship including personal coaching, industry faculty days, intensive bootcamps and regular mentoring sessions with some of the UK's most experienced and inspirational marketing leaders.

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