| Título | Mountain |
| Agencia | twofifteenmccann |
| Campaña | Dream Recommendations |
| Anunciante | Help Remedies |
| Marca | help i can't sleep |
| Fecha de primera difusión/publicación | 2011 / 3 |
| Sector Empresarial | Medicamentos |
| Filosofía | Dream 1: Specially formulated for persons having problems with figures of authority. |
| Problema | Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| Resultado | Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. |
| Medio | Web Film |
| Producción musical | Human |
| Director ejecutivo de creación | Scott Duchon |
| Director ejecutivo de creación | John Patroulis |
| Director creativo | Paul Caiozzo |
| Director creativo | Nathan Frank |
| Director artístico | Paul Caiozzo |
| Director artístico | Nathan Frank |
| Responsable de conceptos / redactor | Paul Caiozzo |
| Responsable de conceptos / redactor | Nathan Frank |
| Productor de la agencia | Mandie Bowe |
| Productor de la agencia | Joyce Chen |
| Jefe de cuentas | Melissa Hill |
| Montaje | Arcade Edit |
| Postproducción | LifelongFriendshipSociety |
| Efectos especiales | LifelongFriendshipSociety |
| Productora | LifelongFriendshipSociety |
| Realizador | Jason Jones |
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