John Patroulis
Worldwide Chief Creative Officer at Grey
New York, Estados Unidos
Campaña Dream Recommendations
Anunciante Help Remedies
Marca help i can't sleep
Fecha de primera difusión/publicación
Sector Empresarial Medicamentos
Filosofía Dream 1: Specially formulated for persons having problems with figures of authority.
Problema Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Resultado Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep.
Medio Web Film
Producción musical
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Productor de la agencia
Productor de la agencia
Jefe de cuentas
Efectos especiales

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