|Marca||help i can't sleep|
|Fecha de primera difusión/publicación|
|Filosofía||Dream 1: Specially formulated for persons having problems with figures of authority.|
|Problema|| Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.|
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
|Resultado||Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep.|
|Director ejecutivo de creación||Scott Duchon|
|Director ejecutivo de creación||John Patroulis|
|Director creativo||Paul Caiozzo|
|Director creativo||Nathan Frank|
|Director artístico||Paul Caiozzo|
|Director artístico||Nathan Frank|
|Responsable de conceptos / redactor||Paul Caiozzo|
|Responsable de conceptos / redactor||Nathan Frank|
|Productor de la agencia||Mandie Bowe|
|Productor de la agencia||Joyce Chen|
|Jefe de cuentas||Melissa Hill|
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