National Football League - "Next 100"

72andSunny

72andSunny Los Angeles, Estados Unidos

Premios

16186

Marca: National Football League
País: Estados Unidos

Anunciante: National Football League NFL

Título	Next 100
Agencia	72andSunny
Campaña	Next 100
Anunciante	National Football League NFL
Marca	National Football League
Posted	Abril 2020
Sector Empresarial	Equipos deportivos, Eventos deportivos
Sinopsis	We created a film that aired immediately before the game’s kick off about a 13 year old kid, named Maxwell ‘Bunchie’ Young, running a football kick return back across the country. Along the way, he and a crew of fans and players he picks up visit NFL legends and landmarks. The film comes to a crescendo when Bunchie and his 32 new friends run onto the Super Bowl LIV field in Miami LIVE during the game’s televised broadcast to deliver the Super Bowl game ball to the referee in front 60,000+ fans in stadium and over 100+ million on live TV.
Medio	Otros
Duración	130 seconds
Executive Vice President Chief Marketing Officer	Tim Ellis
Senior Vice President, Global Brand	Julie Haddon
Vice President Global Brand	Melvin Lenzy
Senior Producer	Lucy Hallowell
Senior Vice President Football Communications and Marketing	Tracy Perlman
Manager Football Communications and Marketing	Chris McAvey
Marketing Communications Assistant	Chris Taylor
Manager Global Brand Consumer Marketing	Sydney Harris
Coordinator Marketing	Jessica Belz
Senior Vice President	Jon Schwartz
Vice President Communications	Samantha Roth
Senior Vice President	Ian Trombetta
Senior Director Player Social Marketing	Rich Elmore
Director Club Social Strategy	Sana Merchant
Social Content	Bryce Gustafson
Manager Social Media Operations	Russell Simon
Vice President Social Media Marketing	David Feldman
Senior Director Club Marketing	Taryn Hutt
Founder Creative Chairman	Glenn Cole
Director ejecutivo de creación	Jason Norcross
Director ejecutivo de creación	Keith Cartwright
Director del grupo de creación	Zach Hilder
Director del grupo de creación	Erwin Federizo
Diseñador	Chris Ruh
Responsable de conceptos / redactor	Garrett Radford
Group Production Director	Nicole Haase
Sr. Film Producer	Katie Gaul
Jr. Film Producer	Tanya Zaccaro
Group Brand Director	Simon Hall
Brand Director	Katie Martin
Brand Manager	Kayla Moe
Group Strategy Director	John Graham
Group Strategy Director	Michael Lewis
Strategist	Ryan Hagan
Sr. Social Strategist	Kristin Barker
Partnerships Legal Sr. Manager	Noah Winter
Productora	Prettybird
Realizador	Max Malkin
VP Executive Producer	Ali Brown
Responsable de la producción	Tracy Hauser
Productor delegado	Matt Wersinger
1st Assistant Director	Rob Jackson
Production Supervisor	Moira Hurley
Jefe de decorados	Jason Hamilton
Costume Designer	Kelle Kutsugeras
Montaje	Mark Edinoff At Work Editorial
Montador	Biff Butler
Productor ejecutivo	Marlo Baird