| Título | LA Original |
| Brief | Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA. |
| Agencia | 72andSunny |
| Campaña | Space to Create |
| Anunciante | Mayor's Fund For Los Angeles |
| Marca | LA Original |
| Posted | Noviembre 2018 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. |
| Medio | Packaging, marcas y diseño |
| Director ejecutivo de creación | Matt Murphy |
| Executive Strategy Director | Kelly Schoeffel |
| Brand Director | Danielle Gard |
| Brand Manager | Danielle Rivera |
| Diseñador | Robert Nakata |
| Diseñador | Peter Reid |
| Director creativo | Garrett Jones |
| Director creativo | Ben Hodgin |
| Responsable de conceptos / redactor | Peter Hughes |
| Responsable de conceptos / redactor | Tyree Harris |
| Diseñador | Andy Lam |
| Diseñador | Kwaku Beke |
| Diseñador | Alex Cannon |
| Chief Production Officer | Tom Dunlap |
| Productor de la productora | Marisa Wasser |
| Production Coordinator | Juliana Polidor |
| Director de publicidad | Rashi Talati |
| Director de publicidad | Kallie Halbach |
| Director de publicidad | Chris Profeta |
| Director de publicidad | Kelsey Buehler |
| Productora | Hecho Studios |