I was a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when marketers and their agencies work well together amazing things can happen. Unfortunately often that is not the way it pans out.
So in 2000 I established TrinityP3 as an independent marketing management consulting company.
We help marketers and advertisers work out what agencies they need, then search and select the right agencies to meet those needs. We help them better engage and align their agencies to their marketing objectives. And we assess and measure the performance of their agencies.
We have offices in Sydney, Melbourne, Hong Kong, Singapore and Auckland so we can help our clients find the right agencies, negotiate the ideal contracts, benchmark the current costs or assess their current processes across Asia Pacific including China, SE Asia, Australia and New Zealand.
Specialties: Agency Search, Agency Compensation, Agency Remuneration, Agency Roster Alignment, Agency Contracts, Agency Negotiation, Agency Cost Assessments, Agency Relationship Management for advertising, brand strategy, media planning, media buying, digital marketing, social media, public relations, direct marketing, customer relationship management, Sales Promotion, Word of Mouth, Experiential, Graphic Design, Packaging Design and more.