Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

45513

Título	Rhian Touches Herself
Agencia	J. Walter Thompson London
Campaña	Rhian Touches Herself
Anunciante	Male Cancer Awareness Campaign
Marca	Male Cancer Awareness Campaign
Fecha de primera difusión/publicación	2011 / 9
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Filosofía	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Medio	Web Film
Montador	Rankin
Productora	Rankin
Other	Rubber Republic
Música	Soundlounge
Sonido	Sam Ashwell
Realizador	Rankin .
Director de cuentas	Adrian Ash
Productor	Roy Swansborough
Responsable de conceptos / redactor	Miles Bingham
Director artístico	Kevin Masters
Director creativo	Jason Berry
Director ejecutivo de creación	Russell Ramsey