The Fund for Peace - "The Bottom 100"

Havas Sydney

Havas Sydney Sydney, Australia

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14521

Marca: The Fund for Peace
País: Australia

Anunciante: FFP

Título	The Bottom 100
Agencia	Havas Sydney
Campaña	The Bottom 100
Anunciante	FFP
Marca	The Fund for Peace
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR.
Resultado	The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels.
Medio	Case Study
Duración	128 seconds
Director ejecutivo de creación	Stuart Turner
Director ejecutivo de creación	Seamus Higgins
Director ejecutivo de creación	Tim Green
Responsable de conceptos / redactor	Kevin Masters
Responsable de conceptos / redactor	Jeremy Vernon
Responsable de conceptos / redactor	Joe Ranallo
Director artístico	Jeremy Hogg
Director artístico	Tom Twiby
Head of Design	Darren Cole
Designer	Nic Adamovich
Client Business Sector	Alex Ball
Responsable de cuentas de agencia	Maggie de Goede
Print Lead	Thea Clausen
Designer	Alex Dale
Designer	Nina Troeger
Designer	Michael Macgregor
Designer	Dylan Reid
Designer	Serlina Wong
Designer	Michele Wo
Studio Artist	Jonathan Wilson
Studio Artist	Pip Snelling
Developer (Front and Back)	Shannon Hochkins
Developer (Front and Back)	Le Pradeep
Developer (Front and Back)	Trevor Ko
Developer (Front and Back)	Brendan Betheldo
Developer (Front and Back)	Alec Pirillo
Social Content	Mark McKissock
Social Content	Edwin Concubierta
Head of Experience	Adam Shutler
Digital Producer	Peter Segerer
Digital Producer	Megan Evans
Tech Lead	Yoann Bernex
Tech Lead	Thao Mcavoy
Tech Lead	Matt Watson
Director	Yoann Bernex
Director	Thao Mcavoy
Director	Matt Watson
Tester	Brad Bevan
Trading Manager	Melanie Colwell
Chief Executive Officer (CEO)	James Wright
Head of Consumer	Adam Freedman
Responsable de cuentas de agencia	Jackie Holt
Responsable de cuentas de agencia	Andrea Philips
Responsable de cuentas de agencia	Simone Mckay
Responsable de la producción	Sam Perry
Producer	Kana Phung
Editor	Beau Simmons
Retoucher	Steve York
Stylist	Janai Anselmi
Executive Director	J.J. Messner