Paul-Emile Raymond
Art Director at J. Walter Thompson Worldwide
Paris Area, France, Francia
TítuloThe Parisian Rendez-Vous
Agencia
Campaña The Parisian Rendez-Vous
Anunciante Le Drugstore Parisien
Marca Le Drugstore Parisien
PostedJunio 2019
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Sinopsis Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts.
Medio Case Study
Duración
Chief Executive Officer (CEO)
Director ejecutivo de creación
Managing Director
Head of Strategy
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de proyectos
Senior Project Manager
Motion Designer
Montador
Responsable de la producción
Productor

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