|Título||The Parisian Rendez-Vous|
|Campaña||The Parisian Rendez-Vous|
|Anunciante||Le Drugstore Parisien|
|Marca||Le Drugstore Parisien|
|Sector Empresarial||Venta al detalle, distribución y cadenas de restaurantes|
|Sinopsis||We “stole” department stores’ clients... Our idea has been shaped following a powerful insight: free-floating scooters had never been that used in Paris and Parisians now use self-service scooters on a daily basis. So one night, we borrowed all the self-service scooters in the area and parked them in front of le drugstore parisien. The next day, when people searched for scooters, they found... our boutique. Scooters had become our media. We hijacked GPS trackers on the scooters to drive people to us thanks to the applications. Le drugstore parisien probably became the world’s most geolocalized boutique for a few days. And to ensure there were always scooters in front of the store, we rewarded users who were parking their self-service scooters here with store discounts. Basically, “The Parisian Rendez-Vous” was a very simple but very efficient ride-to-store, the first of its kind.|
|Chief Executive Officer (CEO)||Vincent Druguet|
|Director ejecutivo de creación||Thomas Derouault|
|Managing Director||Florent Depoisier|
|Head of Strategy||Virgile Brodziak|
|Director creativo||Paul-Emile Raymond|
|Director creativo||Adrien Mancel|
|Director artístico||Florian Amoneau|
|Responsable de conceptos / redactor||Thomas Blanc|
|Director de proyectos||Solenn Laurent|
|Senior Project Manager||Etienne Pernet|
|Motion Designer||Thomas Mouilley|
|Responsable de la producción||Raphael Fruchard|
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