Paul-Emile Raymond
Art Director at J. Walter Thompson Worldwide
Paris Area, France, Francia
TítuloThe Parisian Rendez-Vous
Agencia
Campaña The Parisian Rendez-Vous
Anunciante Le Drugstore Parisien
Marca Le Drugstore Parisien
PostedJunio 2019
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Sinopsis We “stole” department stores’ clients... Our idea has been shaped following a powerful insight: free-floating scooters had never been that used in Paris and Parisians now use self-service scooters on a daily basis. So one night, we borrowed all the self-service scooters in the area and parked them in front of le drugstore parisien. The next day, when people searched for scooters, they found... our boutique. Scooters had become our media. We hijacked GPS trackers on the scooters to drive people to us thanks to the applications. Le drugstore parisien probably became the world’s most geolocalized boutique for a few days. And to ensure there were always scooters in front of the store, we rewarded users who were parking their self-service scooters here with store discounts. Basically, “The Parisian Rendez-Vous” was a very simple but very efficient ride-to-store, the first of its kind.
Medio Case Study
Duración
Chief Executive Officer (CEO)
Director ejecutivo de creación
Managing Director
Head of Strategy
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de proyectos
Senior Project Manager
Motion Designer
Montador
Responsable de la producción
Productor

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