MasterCard - "Business Facelift"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Polonia

Premios

4237

Marca: MasterCard
País: Polonia

Anunciante: Mastercard International

Título	Business Facelift
Agencia	McCann Worldgroup Sp. z o.o.
Campaña	Business Facelift
Anunciante	Mastercard International
Marca	MasterCard
Fecha de primera difusión/publicación	2018 / 9
Sector Empresarial	Tarjetas de crédito
Lema	Start Something Priceless
Filosofía	mall business owners know their business best. What they don’t know is how to promote it effectively and aesthetically. That’s why in Poland small business slowly disappears becoming powerless in the fight against big global brands. To support local business Mastercard launched Business Facelift – a digital platform that hands the look of storefronts to specialists and provides communication know-how to owners. Our ongoing campaign has already reached 25% of the SME sector and initiated a countrywide debate on urban aesthetics and landscape regulations.
Medio	Case Study
Duración	141 seconds
Director creativo	Bartek Klimaszewski
Director creativo	Marcin Sosiński
Director creativo	Catalin Dobre
Director creativo	Adrian Botan
Director artístico	Bartosz Włodarczyk
Director artístico	Jarosław Michalski
Director artístico	Sylwia Rękawek-Michoń
Director artístico	Grzegorz Karwowski
Responsable de conceptos / redactor	Natalia Karawajczyk
Responsable de conceptos / redactor	Magdalena Banasik
Diseñador	Jarosław Michalski
Diseñador	Bartosz Włodarczyk
Diseñador	Agata Pietraszko
Diseñador	Agnieszka Le Hong
Account Management Team	Małgorzata Tereszczenko
Account Management Team	Iwona Kowalczyk
Client Director	Marta Życińska
Client Director	Paweł Kotowski
Client Director	Marta Borówka
Strategy/Planning	Marcin Samek
Strategy/Planning	Paweł Sitnicki
PR Director	Justyna Sztengreber
Productor de la agencia	Dominika Grzegdala