Catalin Dobre
Regional Chief Creative Officer at McCann Worldgroup Romania
Bucharest, Rumania
TítuloMask of the Owl
Agencia
Campaña Mental Martial Arts
Anunciante Coca-Cola Company
Marca Sprite
PostedNoviembre 2019
Sector Empresarial Bebidas gaseosas
Sinopsis Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging.
Medio Radio
Duración
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Director medios comunicación
Productor de la agencia
Responsable de cuentas de agencia
Estudio de grabación
Regional Creative Director
Creative Excellence Manager
PR Communications Manager

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