| Título | Tamar |
| Agencia | Leo Burnett Israel |
| Campaña | Accessible Elections |
| Anunciante | Access Israel |
| Marca | Access Israel |
| Fecha de primera difusión/publicación | 2019 / 2 |
| Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
| Filosofía | The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired. Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional. That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers. |
| Medio | Interactivo |
| Duración | |
| Chief Executive Officer (CEO) | Adam Polachek |
| Responsable de la creación | Ami Alush |
| VP of Client Services | Idit Zuckerman |
| VP Strategy | Shai Nissenboim |
| Director creativo | Elad Gaizler |
| Director artístico | Igor Brodsky |
| Responsable de conceptos / redactor | Guy Raviv |
| Jefe de cuentas | Sapir Aharoni |
| Ejecutivo de cuentas | Gal Taitel Ran |
| Studio Manager | Sagi Valenstain |
| Planificador estratégico | Liz Stull |
| Productor de la agencia | Menny Zarhia |
| Marcom Director | Eva Hasson |
| PR Communication Manager | Maya Varochik |
| Productora | Omri Paz Productions |
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