Título | Lights for Lives |
Agencia | Leo Burnett Worldwide - HQ |
Campaña | Lights for Lives |
Anunciante | AB Inbev |
Marca | Club Colombia |
Posted | Noviembre 2018 |
Sector Empresarial | Cultura, ocio y deporte |
Sinopsis | In Colombia, traffic accidents increase by 30% during the Christmas season. More drivers on poorly illuminated roads makes Christmas the most dangerous season of the year. Rather than lighting up the usual public spaces in the city, we illuminated one of the most dangerous rural roads with more than 15 million lights, allowing thousands of families to travel safely home. |
Medio | Televisión y Cine |
Executive Chairman | Mark Tutssel |
Responsable de la creación | Mark Tutssel |
VP Creative Director | Mauricio Sarmiento |
General Creative Director | Diego Ortiz |
General Creative Director | Herberth Monterroso |
Director creativo | Juan Romero |
Director creativo | Lukas Calderón |
Responsable de conceptos / redactor | Carolina Arias |