Frédérick Lutge
Responsable de conceptos / redactor at Havas Paris
PUTEAUX, Francia
TítuloLes Chutes
BriefWe see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agencia
Campaña Les Chutes
Anunciante Fédération Française de Cardiologie
Marca Fédération Française de Cardiologie
Fecha de primera difusión/publicación
Sector Empresarial Seguridad pública, salud e higiene
Sinopsis The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children.
A child is more at risk sitting at home.
Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ...
As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations.

On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Medio Televisión
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Director de publicidad
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
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Responsable de conceptos / redactor
Responsable de conceptos / redactor
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Productora Quad
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