Frédérick Lutge
Responsable de conceptos / redactor at Havas Paris
PUTEAUX, Francia
TítuloLucky Day
Agencia
Campaña Lucky Day
Anunciante French Federation of Cardiology
Marca FFC
Fecha de primera difusión/publicación
Sector Empresarial Seguridad pública, salud e higiene
Sinopsis This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.
Filosofía This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%. Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.
Medio Televisión
Duración
Chief Creative Officer
Creative Director
Artistic Director
Responsable de conceptos / redactor
Responsable de conceptos / redactor
TV Producer
Production
Director
Production
Post-Production
Post-production Sound
Producer

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