Eduardo Basque
Art Director at Longplay 360
Sao Paulo, Brasil
TítuloJaguar
Agencia
Campaña Notes
Anunciante National Forum for the Defense and Protection of Animals
Marca FNPDA
Fecha de primera difusión/publicación
Sector Empresarial Cuestiones medioambientales
Lema Our resources become endangered.
Sinopsis The idea of the campaign was to raise money to help the National Forum for the Defense and Protection of Animals (FNDPA). As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. 
Filosofía As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. 
Problema The National Forum on Animal Protection and Defense (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey in pro animal. 
Resultado With LongPlay campaign developed by the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. 
Medio Prensa y publicaciones
Responsable de conceptos / redactor
Director artístico
Fotógrafo
Director creativo

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