Eduardo Basque
Art Director at Longplay 360
Sao Paulo, Brasil
TítuloNão É Mito
Agencia
Campaña #ITSNOTAMYTH
Anunciante Entre Rodas
Marca Entre Rodas
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and the On Wheels Institute (Instituto Entre Rodas) launched the campaign #ITSNOTAMYTH (#NÃOÉMITO), demonstrating to people that it is, in fact, possible for pull-tabs to be exchanged for wheelchairs, showing the entire chain of production. The campaign involves the assistance of cooperatives collecting cans and metallurgical companies working with the production of can tabs, eventually sharing the moments when the custom-made wheelchairs are delivered to disabled children between the ages of 5 and 14.



Today, the #ITSNOTAMYTH campaign enjoys the support of more than 200 collection points throughout São Paulo, including at companies like Leroy Merlin, Goodstorage and Volkswagen, in addition to public agencies and schools. More than 30 million tabs have been collected, amounting to 30 tons and supplying the material for 10 custom wheelchairs for children. “The Mestiça agency embraced On Wheels’ cause from the very first meeting we had. The fact that 120 thousand children are in need of wheelchairs is frightening, and we decided to use our creativity to help with the mission of making these children’s lives easier”, says Denis Filippini, Mestiça’s partner.
Medio Televisión
Duración
Creative Director
Head of Art
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Head of Digital
Director de arte digital
Director de arte digital
Director de arte digital
Account
Account
Account
Account
Media
Planning
Planning
Producer de gráfica
Retouch
Advertiser
Logístic
programmatic media
Fotógrafo
Fotógrafo
Animation Studio Spirit Animation
Web Production Company
Filme Production Company
Director
Productor ejecutivo
Photographer Director
Photographer Director
Montador
Pós-Production
Pós-Production
Sound Production Company
Account
Director
Sound Prodcution Company
Account
Audio Director
Audio Director
Audio Producer

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started