|Título||Não É Mito|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Filosofía|| For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and the On Wheels Institute (Instituto Entre Rodas) launched the campaign #ITSNOTAMYTH (#NÃOÉMITO), demonstrating to people that it is, in fact, possible for pull-tabs to be exchanged for wheelchairs, showing the entire chain of production. The campaign involves the assistance of cooperatives collecting cans and metallurgical companies working with the production of can tabs, eventually sharing the moments when the custom-made wheelchairs are delivered to disabled children between the ages of 5 and 14. |
Today, the #ITSNOTAMYTH campaign enjoys the support of more than 200 collection points throughout São Paulo, including at companies like Leroy Merlin, Goodstorage and Volkswagen, in addition to public agencies and schools. More than 30 million tabs have been collected, amounting to 30 tons and supplying the material for 10 custom wheelchairs for children. “The Mestiça agency embraced On Wheels’ cause from the very first meeting we had. The fact that 120 thousand children are in need of wheelchairs is frightening, and we decided to use our creativity to help with the mission of making these children’s lives easier”, says Denis Filippini, Mestiça’s partner.
|Creative Director||Luiz Parpulov|
|Head of Art||Eduardo Basque|
|Director artístico||Eduardo Basque|
|Director artístico||Marcus Rochah|
|Director artístico||Fabio Crociati|
|Director artístico||Van Gus Ribolla|
|Responsable de conceptos / redactor||Rafael Campeão|
|Responsable de conceptos / redactor||Rafael Prioli|
|Head of Digital||Andrew Marino|
|Director de arte digital||Andre Marino|
|Director de arte digital||Felipe Higashi|
|Director de arte digital||Pamela Gomes|
|Producer de gráfica||Carol Lopes|
|Animation Studio||Spirit Animation|
|Web Production Company||Lab Pix|
|Filme Production Company||PorqueEu|
|Productor ejecutivo||Bruna Ciccarello|
|Photographer Director||Gabriel Braga|
|Photographer Director||Maurício Prado|
|Sound Production Company||Lua Nova|
|Sound Prodcution Company||CANJA Audio Culture|
|Audio Director||Lucas Sfair|
|Audio Director||Filipe Resende|
|Audio Producer||Levi Mynssen|
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