|Título||VHI Blue September|
|Campaña||VHI Blue September|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Asociaciones de información y de la lucha contra la enfermedad|
|Sinopsis||Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare.|
|Realizador||Damien O Donnell|
|Director creativo||Ger Roe|
|Director artístico||Ger Roe|
|Responsable de conceptos / redactor||Rachel Carey|
|Productor||Anne Marie Curran|
|Group Account Director||Geraldine Jones|
|Productor de la agencia||Niamh Skelly|
|Responsable de cuentas de agencia||Eibhín Mc Loughlin|
|Creative technologist||Shane Casey|
|Ejecutivo de cuentas||Ian Hollinshead|
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