| Título | Louise |
| Agencia | JayGrey Sydney |
| Campaña | Seriously Hard Liquor |
| Anunciante | Pure Beverages |
| Marca | Alibi Bourbon |
| Fecha de primera difusión/publicación | 2012 / 6 |
| Sector Empresarial | Bebidas alcohólicas |
| Lema | Seriously hard liquor |
| Sinopsis | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
| Medio | Radio |
| Mercado | Australia |
| Director creativo | Jay Furby |
| Director artístico | Jay Furby |
| Director artístico | Dave Heytman |
| Director artístico | Tommy Cehak |
| Responsable de conceptos / redactor | Jay Furby |
| Responsable de conceptos / redactor | Gavin Chimes |
| Tipógrafo | Dave Heytman |
| Tipógrafo | Tommy Cehak |
| Ejecutivo de cuentas | Will Frew |
| Fotógrafo | Sean Izzard |
| Retocador | Steve York, Cream |
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