|Agencia||J. Walter Thompson London|
|Campaña||New Premium British Farmers Loaf|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Bizcochos, pan, galletas de centeno|
|Sinopsis||The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces. The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.|
|Director de publicidad||Sarah Brown|
|Director de publicidad||Matt Hunt|
|Productora||Academy Film Productions|
|Planificador de cuentas||Tamsin Northridge|
|Miembro del equipo creativo||Danny Brooke-Taylor|
|Miembro del equipo creativo||Danny Hunt|
|Miembro del equipo creativo||Gavin Torrance|
|Director ejecutivo de creación||Danny Brooke-Taylor|
|Media Planner||Susan Kingston|
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