|Anunciante||Times Newspapers Ltd.|
|Marca||The Times & The Sunday Times|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Periódicos, revistas, libros|
|Lema||Know your times|
|Sinopsis||As the UK’s original deadline to leave the EU loomed, the government was in disarray over negotiations, which dragged on and on and were virtually incomprehensible to much of the public.With the constant braying, territorial divisions and infighting, the atmosphere in the House of Commons increasingly resembled a zoo.Capturing the mood of the nation, the 'Politics. Tamed.' TV commercial anthropomorphizes politicians as animals, showing them with similar characteristics to the ever-bickering MPs.So we see squawking parrots, hysterical hyenas, slippery snakes and ever-changing chameleons adorn the green benches of the House of Commons.Order is not restored until the lion and the unicorn – from the royal crest of The Times masthead – enter proceedings.We produced daily social and print ads based on the ever-changing political landscape.|
|Filosofía||Politics. Tamed. was the promise of the campaign. In all of the places people would expect to see MPs, they instead saw political animals. Animals known for characteristics we so often see in our politicians. Led by a remarkable piece of film, set within Westminster, these political animals were all over TVs, buses, taxis, social media feeds, and radio. Each execution positioned The Times and The Sunday Times as a guide through the incomprehensible chaos.|
|Problema||Politics has always been subject to the laws of the jungle, but more than ever in early 2019, the House of Commons resembled a zoo. With so much noise and conflicting information available as Brexit edged ever closer, the British people were confused and looking for a way to make sense of the mess. The Times and The Sunday Times have brought clarity and balance to politics since 1785, so we sought to remind people that the newspapers offer all the guidance and analysis they need.|
|Director ejecutivo de creación||Robin Garton|
|Chief Marketing Officer (CMO)||Catherine Newman|
|Director de publicidad||John Witherow|
|Head of Brand||Lynne Fraser|
|Chief Executive Officer (CEO)||Deborah Kerr|
|Director creativo||Paul Alderman|
|Director creativo||Andy Peel|
|Design Director||Matt Hunt|
|TV Production||Betsy Kelly|
|Managing Director||Jim Dyer|
|Director de cuentas||Tilly Tang|
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