Matt Hunt
Design Director at Premier Foods
London, Reino Unido
TítuloPolitics. Tamed
Agencia
Campaña Politics. Tamed
Anunciante Times Newspapers Ltd.
Marca The Times & The Sunday Times
Fecha de primera difusión/publicación
Sector Empresarial Periódicos, revistas, libros
Lema Know your times
Sinopsis As the UK’s original deadline to leave the EU loomed, the government was in disarray over negotiations, which dragged on and on and were incomprehensible to much of the public. With the constant braying, territorial divisions and infighting, the atmosphere in the House of Commons began to resemble a zoo. Capturing the mood of the nation, the 'Politics. Tamed.' TV commercial portrayed politicians as animals. Order was not restored until the lion and the unicorn – from The Times masthead – entered proceedings.
Filosofía Politics. Tamed. was the promise of the campaign. In all of the places people would expect to see MPs, they instead saw political animals. Animals known for characteristics we so often see in our politicians. Led by a remarkable piece of film, set within Westminster, these political animals were all over TVs, buses, taxis, social media feeds, and radio. Each execution positioned The Times and The Sunday Times as a guide through the incomprehensible chaos.
Problema Politics has always been subject to the laws of the jungle, but more than ever in early 2019, the House of Commons resembled a zoo. With so much noise and conflicting information available as Brexit edged ever closer, the British people were confused and looking for a way to make sense of the mess. The Times and The Sunday Times have brought clarity and balance to politics since 1785, so we sought to remind people that the newspapers offer all the guidance and analysis they need.
Medio Televisión
Duración
Postproducción
Productora
Director ejecutivo de creación
Realizador
Chief Marketing Officer (CMO)
Director de publicidad
Head of Brand
Chief Executive Officer (CEO)
Director creativo
Director creativo
Design Director
TV Production
Managing Director
Director de cuentas

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