They created "Brahma Selecao Especial”: the only beer brewed with barley planted, grown and harvested on Granja Comary, home to the Brazilian national soccer team. “Selecao Especial” is a exclusive edition beer. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
Filosofía
To plant the barley for this special edition Brahma chose what is considered the “sacred soil” of Brazilian soccer. The training center of the Brazilian soccer team for decades, Granja Comary is the place where Brazil’s greatest stars have trained and ultimately where the country’s greatest soccer game moments were played. The same soil where five-time world champion team was conceived is now the birthplace of a beer, just as unique. "Passion for soccer and beer have never been closer. With 'Brahma Selecao Especial' we want fans to toast with our beer inspired by the history of Brazilian soccer," says Bruno Cosentino, Brahma's Marketing Director. With modern and sophisticated design created by Africa’s design team, the packaging leaves aside the brand's traditional red color for black, subtle green and yellow lines paying homage to the arrival of the World Cup to Brazil and to the optimism of the National Team. “Selecao Especial” is a exclusive edition beer and will be available on the market next month. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
Problema
AB InBev Brahma, one of Brazil’s leading beer brands, the official beer of the 2014 FIFA World Cup and the official sponsor of Brazilian soccer team together with Agencia Africa took advantage of Brazil being the land of beer and soccer uniting two of Brazil's greatest passions