|Título||Dodgeball Canada Rebrand|
|Agencia||Leo Burnett Toronto|
|Campaña||Dodgeball Canada Rebrand|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Cultura, ocio y deporte|
|Filosofía|| You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball.|
We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself.
The updated look and feel was applied to every touchpoint of the organization.
|Medio||Packaging, marcas y diseño|
|Agency Account Supervisor||Elysia Ravenscroft|
|Agency Account Director||Mandy Eaton|
|Agency Planner||Zaid Khan|
|Agency Planner||Kyle Fiore|
|Responsable de la creación||Judy John|
|Director del grupo de creación||Ryan Crouchman|
|Creative Director||Lisa Greenberg|
|Responsable de conceptos / redactor||Shauna Roe|
|Director artístico||Jeff Watkins|
|Director artístico||Dejan Djuric|
|Director artístico||Mary S|
|Agency Producer||Gord Cathmoir|
|Diseñador gráfico||Jeff Watkins|
|Diseñador gráfico||Dejan Djuric|
|VP/Group Account Director||David Moss|
|Chief Strategy Officer||Brent Nelsen|
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