Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Canadá
TítuloMuseum of Contemporary Art
Agencia
Campaña Museum of Contemporary Art
Anunciante Museum of Contemporary Art
Marca Museum of Contemporary Art
Fecha de primera difusión/publicación
Sector Empresarial Festivales, museos
Filosofía Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently.

To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum.

The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Medio Packaging, marcas y diseño
Duración
Responsable de la creación
Creative Director
Creative Director
Creative Director
Responsable de conceptos / redactor
Director artístico
Design Director
Design Director
Designer
Designer
Illustrator
Developer
Agency Production Director
Agency Producer
Agency Producer
Agency Producer
Print Producer
Group Account Director
Group Account Director
Ejecutivo de cuentas
Jefe de cuentas
Jefe de cuentas
Planner
Photographer

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