Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Canadá
TítuloTD Coin Posters
BriefTo help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.
Agencia
Campaña TD Coin Posters
Anunciante Dominion Bank
Marca Coin Posters
PostedNoviembre 2019
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.
Medio Case Study
President
Responsable de la creación
Director creativo
Director creativo
Director creativo
Redactor digital
Designer/Art Director
Developer
Developer
Productor de la agencia
Print Producer
Print Producer
Print Producer
VP, Group Account Director
Director de cuentas
Director de cuentas
Ejecutivo de cuentas
Chief Strategy Officer
Planificador estratégico
Fotógrafo
Productora

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