|Título||TD Coin Posters|
|Brief||To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.|
|Agencia||Leo Burnett Toronto|
|Campaña||TD Coin Posters|
|Sector Empresarial||Servicios bancarios, inversiones, corredores de bolsa|
|Sinopsis||84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.|
|Responsable de la creación||Judy John|
|Director creativo||Lisa Greenberg|
|Director creativo||Chris Munnik|
|Director creativo||Kerry Reynolds|
|Redactor digital||Dave Thornhill|
|Designer/Art Director||Dejan Djuric|
|Productor de la agencia||Alex Postans|
|Print Producer||Gord Cathmoir|
|Print Producer||Kevin Stephen|
|Print Producer||Barry Durocher|
|VP, Group Account Director||Laurie Freeman|
|Director de cuentas||Brian Poleck|
|Director de cuentas||Genevieve Cote|
|Ejecutivo de cuentas||Brandon Sellers|
|Chief Strategy Officer||Brent Nelson|
|Planificador estratégico||Shweta Bhatnagar|
We are a creative communications agency with the spirit and passi...
Creative Producer, globe trotter, fruit Addict and everything in...
David Hernandez is a cross-media creative and branding expert wit...
Leo Copet was born in Reims. He started his music career in 2006...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
In 2017, Murphy stepped into the position of creative director, t...