Tessa Thomson
Traffic Director at Black River FC
Johannesburg, Sudáfrica
Campaña Diversity (2012)
Anunciante Nando's
Marca Nando's South Africa
Fecha de primera difusión/publicación
Producto New Meals - Winter 2012
Sinopsis For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our Agency was to promote the variety Nando’s has to offer.
We realized that variety can be interpreted as diversity, especially in a South African context.
In true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling chicken, we wanted to raise awareness of xenophobia.
The ad’s message is clearly anti-xenophobic but after only 5 days on air, all the broadcasters decided to pull the ad off their stations. Please note: The advert was never banned by the Advertising Standards Authority. 
Medio Televisión
Productor de la agencia
Director de cuentas
Traffic Director
Ingeniero de sonido
Responsable de conceptos / redactor
Director artístico
Director creativo
Director ejecutivo de creación

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