Mike Sharman
Responsable de conceptos / redactor at Retroviral
Johannesburg, Sudáfrica
TítuloLast Dictator Standing (45 sec)
Agencia
Campaña Last Dictator Standing (2011)
Anunciante Nando's
Marca Nando's South Africa
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Sinopsis Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together.
To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc.
The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing.
Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power.
In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. 
Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting. 
Medio Televisión
Banda Sonora 'Those were the days' by Mary Hopkin
Productora
Productor de la productora
Interactive Production Company
Realizador
Analista multimedia
Analista multimedia
Analista multimedia
Productor de la agencia
Productor de la agencia
Planificador estratégico
Director de cuentas
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Director creativo
Director ejecutivo de creación
Contacto de presentación de agencias
Traffic Director
Media Rep.
Other
Media Rep.
Media Rep.
Other
Empresa de creación sonora
Empresa de creación sonora
Cinematografia
Postproducción
Montador
Productor de la productora

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