| Título | Cash_Bitcoin |
| Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
| Agencia |
TBWA\Chiat\Day New York
|
| Campaña |
50 Years of Big Mac
|
| Anunciante |
McDonald's
|
| Marca |
McDonald's
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Restaurantes y comida rápida
|
| Sinopsis | To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art. |
| Medio |
Prensa y publicaciones
|
| Holding Company |
Omnicom Group
|
| Productora |
EG+
|
| Media Agency |
OMD
|
| Director ejecutivo de creación |
Manuel Wenzel
|
| Director creativo |
Bruce Roberts
|
| Director artístico |
Frédéric Nogier
|
| Responsable de conceptos / redactor |
Felix Freese
|
| Marketing Director |
Aglaë Strachwitz
|
| Illustrator |
Chris Rowson
|
| Illustrator |
Alex Trochut
|
| Global Chief Creative Officer |
Chris Garbutt
|
| Responsable de conceptos / redactor |
Tizian Walti
|
| Director artístico |
Angelo Sciullo
|
| Productor de la agencia |
Vivian Lee
|
| Productor de la agencia |
Junior Art Director
|
| Responsable de conceptos / redactor |
David Voges
|
| Productor de la agencia |
Seokmin Hong
|
| Illustrator |
John Smith
|
| Illustrator |
Oleg Grishin
|
| Illustrator |
Eric Groza
|
| Illustrator |
Gigi Lee
|
| Illustrator |
Helga Fresh
|
| Director of Design |
Mark Sloan
|
| Director artístico |
Joao Pereira
|
| Illustrator |
Hendrik Everaerts
|
