Magnum - "Game of Spoons - Stark"

LOLA MullenLowe

LOLA MullenLowe Madrid, España

2947

Título	Game of Spoons - Stark
Agencia	LOLA MullenLowe
Campaña	Game of Spoons
Anunciante	Unilever
Marca	Magnum
Fecha de primera difusión/publicación	2019 / 5
Sector Empresarial	Helados
Sinopsis	Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month.
Filosofía	We worked with Magnum and HBO Spain to promote the new Magnum pints and the greeatest series of our time with an outdoor campaign featuring 4 meticulously handcrafted spoons representing the 4 main houses of Game of Thrones. The perfect weapons to attack a delicious pint of Magnum ice cream.
Medio	Promoción / Diseño de coleccionables
Responsable de la creación	Chacho Puebla
Director ejecutivo de creación	Tomás Ostiglia
Director creativo	Saulo Rocha
Director creativo	André Toledo
Director artístico	Fabio Brigido
Head of Social Media	Fred Bosch
Responsable de conceptos / redactor	Jaime Ludena
Director artístico	Camilo Jiménez
Global Brand Director	Tom Elliston
Responsable de cuentas de agencia	Oscar Fernandez-Baca
Productor	Felipe Calviño
Productor	Diego Baltazar
Media Agency	Mindshare
Global Brand Director	Ben Curtis