Tesa - "Save a Wall"

FCB Milan

FCB Milan Milano, Italia

5420

Título	Save a Wall
Agencia	FCB Milan
Campaña	Save a Wall
Anunciante	Tesa
Marca	Tesa
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Papelería y suministros de oficina
Lema	It helps a wall. Use tesa® adhesive solutions.
Filosofía	In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence.
Problema	tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls.
Medio	Exterior
Duración	63 seconds
Chief Executive Officer (CEO)	Pietro Maestri
Responsable de la creación	Pietro Maestri
Director ejecutivo de creación	Fabio Teodori
Director creativo adjunto	Gianluca Belmonte
Director artístico	Fabio Mazzucchelli
Responsable de conceptos / redactor	Michele Vicari
Planificador estratégico	Paolo Costella
Director de cuentas	Claudia Moscato
Responsable de cuentas de agencia	Ilaria Vita
Director de producción	Cristina Nardi
Jefe de impresión	Nicoletta Prada
Productora	STUDIO CATTELAN
Realizador	Marco Mulas
Director de fotografía	Stefano Cattelan
Productora	LULE PRODUCTION
Montador	Gabriele Fonseca