| Título | All It Takes "Butterflies" |
| Agencia |
Boys and Girls
|
| Campaña |
Ireland Rugby Team sponsorship
|
| Anunciante |
Ireland Rugby Team
|
| Marca |
Three Ireland
|
| Fecha de primera difusión/publicación |
2015
|
| Sector Empresarial | Equipos deportivos, Eventos deportivos
|
| Lema | All is takes is holding your nerve |
| Resultado | This ad for Three Ireland’s sponsorship of the Irish Rugby team focuses on an element of the game that is often disregarded in the machismo of professional sport – nerves. This image focuses on that individual moment just before a key kick, that moment when literally millions of eyes are on Johnny Sexton; some willing him on, many willing him to fail. If he can hold his nerve and make the kick, chances are Ireland will succeed. It was extremely important that this moment felt ‘true’. It would require incredible craft, care and skill to manipulate the image without overpowering the photography. We worked closely with retouchers, Happy Finish, to achieve the correct balance. We used hundreds of butterflies, as a visual metaphor for Sexton’s nerves. Each one painstakingly retouched so he appears to be dramatically breaking apart. His head is bowed towards the ball to show the introspective nature of the moment. The line ‘All it takes is holding your nerve’ encapsulates what he has to do to succeed and is an extrapolated version of the campaign line ‘All it takes is everything’. |
| Medio |
Prensa y publicaciones
|
| Director creativo |
Rory Hamilton
|
| Director artístico |
Laurence O'Byrne
|
| Responsable de conceptos / redactor |
Kris Clarkin
|
| Director de cuentas |
Pat Stephenson
|
| Responsable de cuentas de agencia |
Gemma Sherlock
|
| Responsable de cuentas de agencia |
Sinead O'Moore
|
| Image Manipulation |
Simon Williams
|
| Image Manipulation |
Alex Goodwin
|
| Fotógrafo |
Alex Telfer
|
| Tipógrafo |
Shane O'Riordan
|
| Supervisor de arte |
John Kilkenny
|
| Planificador de cuentas |
Patrick Meade
|
| Planificador estratégico |
Chloe Murphy
|
