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Juggi Ramakrishnan
Juggi Ramakrishnan
Responsable de conceptos / redactor at Ogilvy UAE
Beijing, Singapur
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TítuloWords can be Weapons
Agencia
Campaña Words can be Weapons
Anunciante Center for Psychological Research, Shenyang
Marca Center for Psychological Research, Shenyang
Fecha de primera difusión/publicación 2014 / 4
Sector Empresarial Gobierno y otras instituciones
Lema Words are more powerful than we think
Sinopsis Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.
Medio Case Study
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Más información wordscanbeweapons.com
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