Guillaume Carmona
Marketing Manager at Ubisoft
Paris, Francia
TítuloMy Life as a NPC
BriefMy Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agencia
Campaña My Life as a NPC
Anunciante Ubisoft
Marca Assassin's Creed Odyssey
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Consolas de videojuegos
Sinopsis When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
Medio Web Film
Duración
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Director de cuentas
Director ejecutivo de creación
Productor
Productor
Productor
Productor
Productor
Music Prod Company Studio Press Play On Tape
Music Prod Company
Sound Designer
Sound Designer
Miembro del equipo creativo
Director creativo
account mana
Digital Production
Director de publicidad
Director de publicidad
Responsable de cuentas de agencia
Productor digital
Director de publicidad
Productor digital
Productor digital
Producción de sonido
Productora

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